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Inspired by beauty, a canvas of creativity.

Let’s Create Something Extraordinary

Ethereal Borealis transforms brands into captivating experiences through high-impact branding, digital marketing, and UX design.

Why Choose us

Why Work with Ethereal Borealis?

We don’t just design; we craft strategic, visually compelling experiences that drive results. Here’s why businesses choose us:

Tailored Branding & Graphic Design

Your brand deserves a unique identity. We create visually stunning branding and design assets that reflect your story, values, and audience appeal—ensuring consistency across all platforms.

Strategic Digital Marketing

A strong brand needs a powerful strategy. We develop custom digital marketing strategies that integrate SEO, content, paid media, and audience insights—ensuring your brand reaches the right people at the right time with measurable impact.

User-Centric UI/UX Design

We design intuitive, aesthetically pleasing digital experiences that prioritize user behavior, accessibility, and seamless navigation—enhancing engagement and conversions for your website or platform.

Available for Work

Dr.
Mohamed
Murad

Dr. Mohamed Murad

Rooted in creativity and innovation, I blend strategic thinking with artistic expression to deliver impactful digital marketing and branding solutions.

About Us

Discover our Story.

At Ethereal Borealis, we believe that branding is more than just aesthetics—it’s about creating a timeless presence that evokes emotion, builds trust, and drives results. Founded by Dr. Mohamed Murad, we specialize in branding, UX/UI design, and digital marketing strategies that empower businesses to stand out. Read More.

Selected Work

Elevating Brands with Design Brilliance

Helga Joopen Cafe & Restaurant Branding

2024

Helga Joopen Cafe and Restaurant
TSquare Digital Marketing Strategy

2024

TSquare Digital Marketing Strategy
Global Imperial Consulting Branding

2024

Imperial Consulting Branding
Pikolo Akademi UI/UX Design

2024

my Process

My Creative Workflow

Top view of hands selecting color palettes and textile samples for interior design.

At Ethereal Borealis, every project follows a structured yet flexible approach to ensure creativity, strategy, and precision come together seamlessly. Here’s how we bring ideas to life:

1. Discovery & Strategy

We start by understanding your brand, goals, and audience. This includes market research, competitor analysis, and defining a clear brand or marketing strategy to align with your vision.

2. Concept & Ideation

Brainstorming begins! We craft unique branding, UI/UX designs, or digital marketing frameworks based on insights, trends, and creativity—ensuring a strategic foundation for execution.

3. Design & Development

This is where ideas take shape. Whether it’s a brand identity, website design, or campaign strategy, we refine concepts into polished visuals, interactive designs, and compelling strategies.

4. Review & Refinement

Collaboration is key. We gather feedback, iterate designs, and fine-tune details—ensuring every element aligns perfectly with your objectives and audience expectations.

5. Execution & Launch

Once perfected, we bring your brand or campaign to life—whether it’s launching a website, branding materials, or a strategic digital marketing campaign.

6. Optimization & Growth

We don’t just deliver; we track, analyze, and optimize. Using data-driven insights, we refine strategies for continuous improvement, engagement, and long-term success.

What We Offer

Empowering Brands through Marketing & Design.

At Ethereal Borealis, we blend strategy, creativity, and technology to elevate brands and create lasting digital experiences. Our expertise spans across three core areas:

Graphic Design

Crafting a compelling and memorable visual identity that reflects your brand’s essence. From logo design to brand guidelines, we ensure a consistent, professional, and impactful presence.

Logo & Visual Identity

Brand Strategy & Positioning

Typography & Color Psychology

Digital Marketing

A strategy-first approach to digital marketing, ensuring targeted growth, audience engagement, and brand visibility. We focus on data-driven campaigns that deliver measurable results.

Digital Marketing Strategy

Content & Social Media Marketing

SEO & Performance Analytics

UI/UX Design

Designing intuitive, user-centric experiences that drive engagement and conversions. Whether it’s websites, apps, or digital platforms, we focus on usability, aesthetics, and seamless interactions.

Website & App Design

Wireframing & Prototyping

User Experience Optimization

10+

Years of Experience

Decades of experience in delivering exceptional projects.

50+

Projects Delivered

Decades of expereince in deleivring exceptional projects.

98%

Client Satisfaction

I build long-term partnerships through proven results.

My Success Stories

I take pride in collaborating with a diverse range of clients, from ambitious startups to established enterprises.

Working with Dr. Mohamed Murad has been an incredible experience. His expertise, professionalism, and passion for design and strategy are evident in every detail. If you're looking for a team that will elevate your brand and drive real results, we highly recommend Ethereal Borealis. Thank you, Dr. Mohamed, for bringing TSQUARE’s vision to life!
Hannah Al Zaaim
Founder & Chief Designer
The branding has truly brought Pikolo Akademi to life. It beautifully reflects our mission of providing a nurturing and bilingual environment for children. We’re beyond grateful for the expertise and creativity Dr. Mohamed brought to this project. If you’re looking for a partner to transform your brand and deliver exceptional results, we highly recommend Ethereal Borealis.
Derya Bayraktar
Chief Executive Officer
Branding is everything in the fitness industry, and I needed a powerful identity that truly represents my journey, passion, and dedication. Dr. Mohamed Murad at Ethereal Borealis delivered exactly that. From my logo to the overall brand image, everything reflects my personality and the energy I bring to bodybuilding.
Alessandro Cavagnola Testimonial
Alessandro Cavagnola
Professional Bodybuilder
Our bakery is all about delivering delicious, handcrafted treats, and we needed a brand that reflects our passion and quality. The experience and results] "That’s where Dr. Mohamed Murad and Ethereal Borealis came in. They created a full branding and packaging design that perfectly captured the essence of Pies & Bakes. From the logo to the color palette, every detail was thoughtfully designed to make our brand feel warm, inviting, and memorable.
Mohamed Alnasser
Chief Executive Officer
When we started this journey, we wanted more than just a café—we wanted to build an experience, a brand that people could connect with. But we needed the right creative vision to bring it to life. From the first concept to the final execution, they crafted a brand identity that truly reflects our story. The logo, the color palette, the visual elements—all of it captures the heart and soul of Helga Joopen. It’s elegant, memorable, and speaks directly to our audience.
Dr. Helga Foure-Joopen
Founder
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Ethereal Borealis is a creative agency specializing in digital marketing strategy, brand identity, and UI/UX design.

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