Global
Imperial
Consulting.
Building a Brand of Expertise, Trust & Global Reach
Global Imperial Consulting is a premier advisory firm based in Dubai, UAE, with operations extending to Spain. Established with a vision to provide exceptional consultancy services in real estate, business management, project management, and legal matters, the company brings together a team of highly skilled foreign experts to cater to an international clientele.
The goal of this project was to develop a strong and credible brand identity that reflects Global Imperial’s professionalism, expertise, and international reach, ensuring it stands out in the competitive consultancy sector.
The Challenge
Global Imperial needed a branding strategy that communicated trust, expertise, and global influence, appealing to both foreign investors and domestic businesses. The brand also had to reflect its extensive network, premium services, and deep local knowledge while maintaining a modern and sophisticated aesthetic.
1. Brand Identity Development
Logo Design: A modern and sophisticated emblem that symbolizes global reach, structure, and professionalism, representing the firm’s extensive network and expertise.
Color Palette: A mix of authoritative and elegant tones, blending deep blues, rich golds, and slate greys, to evoke trust, stability, and success.
Typography: A combination of a serif font for tradition and trust and a sans-serif font for modernity and clarity, ensuring readability across all brand materials.
2. Brand Positioning & Messaging
Why Global Imperial? The brand highlights its unique combination of local expertise and international experience, setting it apart from competitors.
Core Values: Professionalism, Trust, and Hard Work—ensuring clients receive the highest standard of service.
Tone of Voice: The brand’s communication style is formal yet approachable, speaking to high-level executives, investors, and business owners.
3. Visual & Digital Application
Corporate Materials: Designed professional business cards, letterheads, pitch decks, and proposals to enhance credibility.
Website & Digital Presence: Created a sleek and functional website, integrating intuitive navigation, clear service offerings, and a strong visual hierarchy.
The Solution
A strategic branding approach was implemented, including a refined visual identity, a professional yet approachable tone, and a sleek, corporate design system.
The Impact
The rebranding of Global Imperial Consulting successfully positioned the firm as a trusted and sophisticated consultancy. The new identity resonates with international investors, local businesses, and corporate professionals, reinforcing the company’s credibility and unique value proposition.
Final Thoughts
By aligning Global Imperial’s branding with its high standards of service and international expertise, we have created a brand that commands trust and reflects the firm’s commitment to excellence. Through strategic design and positioning, Global Imperial is now a name synonymous with professionalism, reliability, and success.
Ethereal Borealis is a creative agency specializing in digital marketing strategy, brand identity, and UI/UX design.
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Kingdom of Bahrain
- Email: [email protected]
- Phone: +973-33133583
- Hours: Sun-Thu 9:00AM - 5:00PM