Pies & Bakes.
A Focus Back on Taste.
In an age of viral trends and fleeting food fads, Pies & Bakes stands as a gentle rebellion—a sanctuary for those who crave authenticity in flavor, comfort in simplicity, and joy in every bite.
Founded on the belief that real taste never goes out of style, Pies & Bakes is not just a bakery—it’s a warm, familiar feeling. It’s that moment when you take a bite and everything else fades, except for the rich, deep satisfaction of real, honest flavor.
The Challenge
To build a brand that moves away from overdesigned, trend-chasing aesthetics and instead roots itself in authentic culinary storytelling. The challenge was to create a brand identity that looks as rich and inviting as it tastes—evoking tradition, warmth, and flavor-forward delight.
1. Brand Philosophy
The cornerstone of Pies & Bakes is its unwavering commitment to taste. Every design decision—from the logo to packaging to the in-store vibe—was guided by the question:
"Does this feel as real and delicious as it tastes?"
This is a brand where nostalgia meets craftsmanship, and where every visual element is baked with love.
2. Visual Identity
Logo: A hand-lettered, vintage-inspired typeface that evokes the signage of cozy neighborhood bakeries. Rounded forms, warm curves, and a soft serif for a homey touch.
Color Palette:
Golden Crust – warm, buttery, nostalgic
Rich Berry – depth, indulgence, baked fruits
Cocoa Dust – rustic, grounding tones
Cream Whip – soft, fresh, inviting
Pecan Brown – earthy, hearty, comforting
Imagery: Overhead shots of golden pies, rich glazes, and textured crusts. Minimal props, maximal taste.
3. Packaging & In-Store Design
Eco-friendly paper boxes with hand-stamped logos
Window displays styled like a farmhouse kitchen: wooden shelves, handwritten menus, linen napkins
Soft jazz or acoustic music in the background to complete the sensory story
The Solution
Warm, grounded, and a little poetic. Each product description reads like a memory:
“Our apple pie isn’t just a dessert—it’s the kind your grandmother made on Sundays, when the whole house smelled like cinnamon and love.”
The Impact
Pies & Bakes has carved a niche that’s both timeless and trend-resistant. Its loyal patrons don’t just come for the treats—they come for the comfort, the story, the taste. And the brand delivers that experience every single time
Why it works?
Because it’s real. It’s not performative or showy.
It’s a brand that says:
“You don’t need glitter to be good. You just need to taste amazing.”
And Pies & Bakes always does.
Final Thoughts
In a world full of filters and gimmicks, Pies & Bakes reminds us of something beautiful:
That flavor is the truest form of art—and that the best kind of luxury comes warm, fresh, and made by hand.
Ethereal Borealis is a creative agency specializing in digital marketing strategy, brand identity, and UI/UX design.
Services
Quick Links
Get In Touch
Kingdom of Bahrain
- Email: [email protected]
- Phone: +973-33133583
- Hours: Sun-Thu 9:00AM - 5:00PM